Privacy Policy

For Snowballs, HeyBlu, and HERmones

Last updated: April 2, 2026

Welcome to Snowballs, HeyBlu, and HERmones. We build products to support emotions, mental wellbeing, and hormonal health -- not to spy on you. Your privacy matters, and we treat your personal data with care, respect, and a healthy dose of common sense.

This policy explains what we collect, why we collect it, and how we protect it.

1. The Information We Collect

When you use our apps, services, websites, or products, we may collect the following:

Information You Give Us

• Name and email address
• Account login information
• Profile information
• Journal entries or emotional reflections (Snowballs)
• Hormone or wellness tracking data (HERmones)
• Messages with companions or support teams (HeyBlu)
• School name, role, and grade level (Snowballs for Schools)
• Company name and role (HERmones B2B)

In short: the things you choose to share with us.

Information Collected Automatically

• Device type and operating system
• Browser type
• App activity and interaction data
• Crash reports (so we can fix things)
• General location (country or region -- not precise GPS)
• Pages visited, time on page, and referral source

This helps us improve the experience.

Cookies & Tracking Technologies

Our websites use:

You can manage cookie preferences through your browser settings. Disabling analytics cookies will not affect your ability to use our platforms.

Information From Third Parties

If you connect other services or sign in through platforms like Apple or Google, we may receive basic account information from them. Nothing creepy. Just the basics needed to make the apps work.

2. Why We Collect Your Data (Legal Basis)

We collect information to:

• Provide and improve our services
• Personalize your experience
• Offer insights and recommendations
• Respond to support requests
• Keep the platform safe and functional
• Send important updates about your account

Under applicable data protection laws, we process your data based on:

We do not sell your personal data.
Let's repeat that louder for the internet:
We do not sell your personal data.

3. Sensitive Information

Some of our products involve sensitive wellness or emotional information. We treat this data with additional care.

HeyBlu — Companion Conversations

• Conversation content with companions is treated as confidential
• Conversations may be stored to maintain continuity of support across sessions
• Conversation data is encrypted in transit and at rest
• Conversations are not shared with third parties, employers, or used for advertising
• You may request deletion of your conversation history at any time
• Anonymized, aggregated insights may be used to improve the platform -- individual conversations are never used

HERmones — Workplace Wellness Data

Snowballs — Children's Emotional Data

• Journal entries and emotional reflections are private to the child's account
• If used through a school program, individual student data is not shared with the school beyond what the teacher observes in the classroom
• Digital data from children is collected only with appropriate parental consent

We are here to support you, not exploit your data.

4. How We Protect Your Data

We use modern security measures to protect your information, including:

• Encryption in transit (TLS/SSL) and at rest
• Secure cloud infrastructure with trusted providers
• Access controls -- only authorized personnel can access personal data
• Regular security reviews
• Incident response procedures

No system is perfect, but protecting your data is a responsibility we take seriously.

5. When We Share Information

We only share information in limited circumstances:

Service Providers

Trusted partners that help run the platform (hosting, analytics, payments, email delivery). These providers are contractually obligated to protect your data.

Legal Requirements

If required by law, regulation, court order, or to protect the safety of any person or the security of our services.

Business Transfers

If one of our brands is acquired or merged, user data may transfer as part of that process. We will notify you before your data is transferred.

With Your Consent

We may share information for purposes not listed here if you give us explicit consent.

But again: We do not sell personal data.

6. International Data Transfers

Our servers and service providers may be located in countries other than your own, including Singapore, the United States, and other jurisdictions. When we transfer data internationally, we ensure appropriate safeguards are in place:

• Standard contractual clauses (for transfers from the UK/EU)
• Data processing agreements with all service providers
• Compliance with applicable transfer mechanisms under local law

7. Your Rights

Depending on where you live, you have rights over your personal data. We honor these regardless of your location:

To exercise any of these rights, contact us at the addresses listed in Section 12. We will respond within 30 days.

8. Data Retention

We keep your information only as long as necessary to:

• Provide the service
• Maintain your account
• Comply with legal obligations
• Resolve disputes

If you delete your account, we delete or anonymize your data within 30 days, unless we are required to keep it for legal reasons.

9. Children's Privacy

Snowballs is designed for children, but accounts and purchases must be managed by parents or guardians.

• We do not knowingly collect personal data from children under 13 without verifiable parental consent, in compliance with COPPA (US), the UK Age Appropriate Design Code, and applicable local laws
• School-based use of Snowballs is governed by the school's data protection policies
• Parents or guardians can contact us at any time to review, correct, or delete their child's information
• We do not serve targeted advertising to children

10. Platform-Specific Notes

11. Changes to This Policy

We may update this privacy policy from time to time. If we make meaningful changes, we'll let you know through the app, website, or email.

Translation: no sneaky updates.

12. Contact Us

Questions about privacy? Reach us at:

Or write to:

Unbroken Holding Pte. Ltd.
Data Protection Officer
Singapore
privacy@hermones.com

We will respond to all data protection requests within 30 days.

Final Note

We build products designed to help people understand emotions, hormones, and themselves a little better.

Your data is part of that trust. And trust is something we take very seriously.